Kentucky Continuing Education COURSE
Technology Tools, Trends, and Risk Management
Technology is a tool. Used wisely, it can free up time usually spent on mundane tasks to allow licensees to work at a higher (and higher touch) level of client service. Used poorly, it can alienate clients, and even put them—and the licensee’s reputation—at risk.
Clients and prospective clients are using it, and want their real estate professional to be accessible and tech-savvy on their behalf. According to a 2017 National Association of REALTORS® real estate report, staying up to date on new platforms and systems will be one of the biggest challenges for brokerages in the coming years. The industry is changing, and technology is a big driver of that change.
This three-hour course helps real estate professionals make technology the servant, not the master, and reinforces the putting client relationships first in the push to provide cutting edge tools and services.
Course highlights include:
- An overview of technology tools to enhance service to sellers, including drones, live streaming, single-property sites, and speaking photos, and ways to minimize risks involved in their use
- How to use technology to secure buyer representation agreements, assist buyers with financing qualifications, and pre-showing data to help them make informed purchasing and financing decisions
- Technological advances in transaction management, including document sharing, electronic signatures, cloud storage, and photo, document, and email organization software, and identify risk management safeguards for online data storage and transaction management
- How to keep online data secure
- Technology tools real estate licensees can use now to provide enhanced client service, and emerging trends to watch for